The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction
This research explored consumer involvement to increase customer loyalty to halal products. This study aims to test and analyze the influence of consumer engagement to increase customer loyalty to halal products through satisfaction. This research was carried out using a quantitative method, namely...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung
2024-12-01
|
| Series: | Society |
| Subjects: | |
| Online Access: | https://societyfisipubb.id/index.php/society/article/view/709 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846116373442330624 |
|---|---|
| author | Mesra B Elfitra Desy Surya Muhammad Syahrin Asman |
| author_facet | Mesra B Elfitra Desy Surya Muhammad Syahrin Asman |
| author_sort | Mesra B |
| collection | DOAJ |
| description |
This research explored consumer involvement to increase customer loyalty to halal products. This study aims to test and analyze the influence of consumer engagement to increase customer loyalty to halal products through satisfaction. This research was carried out using a quantitative method, namely, research data in the form of numbers and statistical analysis. The population in this study is customers who shop for typical Medan souvenirs, which amounts to 200 customers. The study found that psychological, behavioral, and cognitive variables positively and significantly affected satisfaction. In contrast, emotions did not have a significant effect on satisfaction. Consumer involvement does not run effectively in increasing customer loyalty to halal products due to several conditions: limited knowledge and experience and consumer understanding of halal products reduce consumer motivation and desire to consume halal products. Consumer involvement does not run effectively in increasing customer loyalty to halal products due to several conditions: limited knowledge and experience and consumer understanding of halal products reduce consumer motivation and desire to consume halal products. Contribution in the field to provide input to industry players by Medan Typical to pay more attention to the halal logo on the products produced to increase customer satisfaction and loyalty.
|
| format | Article |
| id | doaj-art-18bd4c31c49e4309a421d20bd8f1e208 |
| institution | Kabale University |
| issn | 2338-6932 2597-4874 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung |
| record_format | Article |
| series | Society |
| spelling | doaj-art-18bd4c31c49e4309a421d20bd8f1e2082024-12-19T04:38:18ZengLaboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka BelitungSociety2338-69322597-48742024-12-0112210.33019/society.v12i2.709The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of SatisfactionMesra B0https://orcid.org/0009-0002-6339-8194Elfitra Desy Surya1Muhammad Syahrin Asman2Universitas Pembangunan Panca Budi MedanUniversitas Pembangunan Panca Budi MedanUniversitas Pembangunan Panca Budi Medan This research explored consumer involvement to increase customer loyalty to halal products. This study aims to test and analyze the influence of consumer engagement to increase customer loyalty to halal products through satisfaction. This research was carried out using a quantitative method, namely, research data in the form of numbers and statistical analysis. The population in this study is customers who shop for typical Medan souvenirs, which amounts to 200 customers. The study found that psychological, behavioral, and cognitive variables positively and significantly affected satisfaction. In contrast, emotions did not have a significant effect on satisfaction. Consumer involvement does not run effectively in increasing customer loyalty to halal products due to several conditions: limited knowledge and experience and consumer understanding of halal products reduce consumer motivation and desire to consume halal products. Consumer involvement does not run effectively in increasing customer loyalty to halal products due to several conditions: limited knowledge and experience and consumer understanding of halal products reduce consumer motivation and desire to consume halal products. Contribution in the field to provide input to industry players by Medan Typical to pay more attention to the halal logo on the products produced to increase customer satisfaction and loyalty. https://societyfisipubb.id/index.php/society/article/view/709BehaviorCognitiveEmotionalLoyaltyPsychologySatisfaction |
| spellingShingle | Mesra B Elfitra Desy Surya Muhammad Syahrin Asman The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction Society Behavior Cognitive Emotional Loyalty Psychology Satisfaction |
| title | The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction |
| title_full | The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction |
| title_fullStr | The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction |
| title_full_unstemmed | The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction |
| title_short | The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction |
| title_sort | impact of customer engagement on loyalty toward halal products mediating role of satisfaction |
| topic | Behavior Cognitive Emotional Loyalty Psychology Satisfaction |
| url | https://societyfisipubb.id/index.php/society/article/view/709 |
| work_keys_str_mv | AT mesrab theimpactofcustomerengagementonloyaltytowardhalalproductsmediatingroleofsatisfaction AT elfitradesysurya theimpactofcustomerengagementonloyaltytowardhalalproductsmediatingroleofsatisfaction AT muhammadsyahrinasman theimpactofcustomerengagementonloyaltytowardhalalproductsmediatingroleofsatisfaction AT mesrab impactofcustomerengagementonloyaltytowardhalalproductsmediatingroleofsatisfaction AT elfitradesysurya impactofcustomerengagementonloyaltytowardhalalproductsmediatingroleofsatisfaction AT muhammadsyahrinasman impactofcustomerengagementonloyaltytowardhalalproductsmediatingroleofsatisfaction |