La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ?
The Barbapapa series, born in 1970, is often presented as the result of an unexpected creative impulse, born in a Franco-American couple and stimulated by the context of Parisian life. It can also be seen from another angle: that of a dazzling commercial success, due to multi-media and international...
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| Format: | Article |
| Language: | fra |
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Association Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE)
2023-05-01
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| Series: | Strenae |
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| Online Access: | https://journals.openedition.org/strenae/9895 |
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| _version_ | 1846131050656301056 |
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| author | Cécile Boulaire |
| author_facet | Cécile Boulaire |
| author_sort | Cécile Boulaire |
| collection | DOAJ |
| description | The Barbapapa series, born in 1970, is often presented as the result of an unexpected creative impulse, born in a Franco-American couple and stimulated by the context of Parisian life. It can also be seen from another angle: that of a dazzling commercial success, due to multi-media and international strategies that leave nothing to chance. This article will explore the two sides of this editorial adventure. |
| format | Article |
| id | doaj-art-189328b95d6f46b986d80de1fc2913e3 |
| institution | Kabale University |
| issn | 2109-9081 |
| language | fra |
| publishDate | 2023-05-01 |
| publisher | Association Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE) |
| record_format | Article |
| series | Strenae |
| spelling | doaj-art-189328b95d6f46b986d80de1fc2913e32024-12-09T15:54:17ZfraAssociation Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE)Strenae2109-90812023-05-012210.4000/strenae.9895La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ?Cécile BoulaireThe Barbapapa series, born in 1970, is often presented as the result of an unexpected creative impulse, born in a Franco-American couple and stimulated by the context of Parisian life. It can also be seen from another angle: that of a dazzling commercial success, due to multi-media and international strategies that leave nothing to chance. This article will explore the two sides of this editorial adventure.https://journals.openedition.org/strenae/9895seriespicture booktransmedia storytellingcultural industryserial picturebookbranding |
| spellingShingle | Cécile Boulaire La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ? Strenae series picture book transmedia storytelling cultural industry serial picturebook branding |
| title | La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ? |
| title_full | La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ? |
| title_fullStr | La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ? |
| title_full_unstemmed | La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ? |
| title_short | La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ? |
| title_sort | la serie barbapapa artisanat soixante huitard ou strategie marketing bien rodee |
| topic | series picture book transmedia storytelling cultural industry serial picturebook branding |
| url | https://journals.openedition.org/strenae/9895 |
| work_keys_str_mv | AT cecileboulaire laseriebarbapapaartisanatsoixantehuitardoustrategiemarketingbienrodee |