DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT
The paper discusses the communicative techniques of reputation management of the executive power bodies in the Russian media space. Comparing the concepts of digital reputation and digital image, the authors argue that, unlike image which is purposefully implemented in the media environment, reputa...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Volgograd State University
2024-11-01
|
| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/archive-en/929-science-journal-of-volsu-linguistics-2024-vol-23-no-5/discursive-interpretation-of-the-artificial-intelligence-concept-in-media-communication/2824-bazhenova-e-a-shirinkina-m-a-digital-reputation-of-the-executive-power-bodies-discursive-factors-and-communicative-techniques-of-management |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|