DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT
The paper discusses the communicative techniques of reputation management of the executive power bodies in the Russian media space. Comparing the concepts of digital reputation and digital image, the authors argue that, unlike image which is purposefully implemented in the media environment, reputa...
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| Format: | Article |
| Language: | English |
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Volgograd State University
2024-11-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/archive-en/929-science-journal-of-volsu-linguistics-2024-vol-23-no-5/discursive-interpretation-of-the-artificial-intelligence-concept-in-media-communication/2824-bazhenova-e-a-shirinkina-m-a-digital-reputation-of-the-executive-power-bodies-discursive-factors-and-communicative-techniques-of-management |
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| author | Elena A. Bazhenova Mariya A. Shirinkina |
| author_facet | Elena A. Bazhenova Mariya A. Shirinkina |
| author_sort | Elena A. Bazhenova |
| collection | DOAJ |
| description | The paper discusses the communicative techniques of reputation management of the executive power bodies in the Russian media space. Comparing the concepts of digital reputation and digital image, the
authors argue that, unlike image which is purposefully implemented in the media environment, reputation reflects the internet users’ real opinion about the activities performed by state institutions. The essential features of digital reputation are accumulative character, unpredictability and inertia. The authors define the discursive factors affecting reputation: ambiguously wide audience of the internet, distribution of target groups on different web sites, the unpredictability of users’ assessments, some citizens’ aggressive speech behaviour, etc. More than 2.5 thousand
posts by the Ministry of Science and Higher Education of the Russian Federation published in the VKontakte social network and Telegram messenger were selected as the material for the research. The impact of content on the internet audience was evaluated with the ERpost
rate at the Popsters service. The authors argue that effective
techniques of digital reputation management are the following: communication on a particular internet platform with regard to its target audience, attractive hashtags, the tone of involvement with the interlocutor, rejection of formal style clichés, and some others. The discursive factors of new formal communication are established, and the
techniques of managing governmental bodies’ positive digital reputation are described. |
| format | Article |
| id | doaj-art-180c88c0968f4502b4bd39c7c0c20357 |
| institution | Kabale University |
| issn | 1998-9911 2409-1979 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Volgograd State University |
| record_format | Article |
| series | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| spelling | doaj-art-180c88c0968f4502b4bd39c7c0c203572025-01-11T19:28:58ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112409-19792024-11-0123513814810.15688/jvolsu2.2024.5.11DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENTElena A. Bazhenova0https://orcid.org/0000-0003-4580-4128Mariya A. Shirinkina1https://orcid.org/0000-0002-6951-0653Perm State University, Perm, RussiaPerm State University, Perm, RussiaThe paper discusses the communicative techniques of reputation management of the executive power bodies in the Russian media space. Comparing the concepts of digital reputation and digital image, the authors argue that, unlike image which is purposefully implemented in the media environment, reputation reflects the internet users’ real opinion about the activities performed by state institutions. The essential features of digital reputation are accumulative character, unpredictability and inertia. The authors define the discursive factors affecting reputation: ambiguously wide audience of the internet, distribution of target groups on different web sites, the unpredictability of users’ assessments, some citizens’ aggressive speech behaviour, etc. More than 2.5 thousand posts by the Ministry of Science and Higher Education of the Russian Federation published in the VKontakte social network and Telegram messenger were selected as the material for the research. The impact of content on the internet audience was evaluated with the ERpost rate at the Popsters service. The authors argue that effective techniques of digital reputation management are the following: communication on a particular internet platform with regard to its target audience, attractive hashtags, the tone of involvement with the interlocutor, rejection of formal style clichés, and some others. The discursive factors of new formal communication are established, and the techniques of managing governmental bodies’ positive digital reputation are described.https://l.jvolsu.com/index.php/en/archive-en/929-science-journal-of-volsu-linguistics-2024-vol-23-no-5/discursive-interpretation-of-the-artificial-intelligence-concept-in-media-communication/2824-bazhenova-e-a-shirinkina-m-a-digital-reputation-of-the-executive-power-bodies-discursive-factors-and-communicative-techniques-of-managementdigital reputationdigital imageexecutive power bodies of russiadiscursive factorcommunicative techniques of managementdigital reputation management |
| spellingShingle | Elena A. Bazhenova Mariya A. Shirinkina DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie digital reputation digital image executive power bodies of russia discursive factor communicative techniques of management digital reputation management |
| title | DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT |
| title_full | DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT |
| title_fullStr | DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT |
| title_full_unstemmed | DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT |
| title_short | DIGITAL REPUTATION OF THE EXECUTIVE POWER BODIES: DISCURSIVE FACTORS AND COMMUNICATIVE TECHNIQUES OF MANAGEMENT |
| title_sort | digital reputation of the executive power bodies discursive factors and communicative techniques of management |
| topic | digital reputation digital image executive power bodies of russia discursive factor communicative techniques of management digital reputation management |
| url | https://l.jvolsu.com/index.php/en/archive-en/929-science-journal-of-volsu-linguistics-2024-vol-23-no-5/discursive-interpretation-of-the-artificial-intelligence-concept-in-media-communication/2824-bazhenova-e-a-shirinkina-m-a-digital-reputation-of-the-executive-power-bodies-discursive-factors-and-communicative-techniques-of-management |
| work_keys_str_mv | AT elenaabazhenova digitalreputationoftheexecutivepowerbodiesdiscursivefactorsandcommunicativetechniquesofmanagement AT mariyaashirinkina digitalreputationoftheexecutivepowerbodiesdiscursivefactorsandcommunicativetechniquesofmanagement |