Mass Media in Search of a New Management and Business Model
This research presents, in a condensed manner, the evolution of mass media over the past ten years, as a direct result of the rise of digital technologies. These influences can be easily noticed, are highly visible and are exerted in three directions: content-wise, management-wise and business-wise....
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2013-12-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no14vol5/06.pdf |
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