Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication
The scourge of HIV/AIDS has continued unabated in most parts of Southern Africa despite the muted success achieved in the past two years. Thus, the threat of high HIV/AIDS remains a constant reality as the country remains top of the list in HIV/AIDs prevalence in the world. This paper examines the p...
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Arts & Humanities |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2024.2431455 |
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| author | Chijioke Uwah Priviledge Cheteni |
| author_facet | Chijioke Uwah Priviledge Cheteni |
| author_sort | Chijioke Uwah |
| collection | DOAJ |
| description | The scourge of HIV/AIDS has continued unabated in most parts of Southern Africa despite the muted success achieved in the past two years. Thus, the threat of high HIV/AIDS remains a constant reality as the country remains top of the list in HIV/AIDs prevalence in the world. This paper examines the potential use of storytelling and other complementary cultural artifacts – an indigenous form of education that has served generations of indigenous Africans as an effective intervention tool in the fight against HIV/AIDS. A purposive sampling technique was used to sample 31 grade 12 learners in a high school. A narrative analysis was used, where six narrators (storytellers) who are living with HIV shared their life stories about the virus. The data was recorded and transcribed. A reflective thematic analysis technique was used to analyse the data. The findings of the study point out that HIV storytelling campaigns can be used to enhance HIV awareness programmes. |
| format | Article |
| id | doaj-art-177546b62f9740bf9a091e08922d3d81 |
| institution | Kabale University |
| issn | 2331-1983 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Arts & Humanities |
| spelling | doaj-art-177546b62f9740bf9a091e08922d3d812024-12-14T07:43:08ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832024-12-0111110.1080/23311983.2024.2431455Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communicationChijioke Uwah0Priviledge Cheteni1Department of English and Comparative Literature, University of Fort Hare, East London, South AfricaDepartment of Sociology, University of Fort Hare, East London, South AfricaThe scourge of HIV/AIDS has continued unabated in most parts of Southern Africa despite the muted success achieved in the past two years. Thus, the threat of high HIV/AIDS remains a constant reality as the country remains top of the list in HIV/AIDs prevalence in the world. This paper examines the potential use of storytelling and other complementary cultural artifacts – an indigenous form of education that has served generations of indigenous Africans as an effective intervention tool in the fight against HIV/AIDS. A purposive sampling technique was used to sample 31 grade 12 learners in a high school. A narrative analysis was used, where six narrators (storytellers) who are living with HIV shared their life stories about the virus. The data was recorded and transcribed. A reflective thematic analysis technique was used to analyse the data. The findings of the study point out that HIV storytelling campaigns can be used to enhance HIV awareness programmes.https://www.tandfonline.com/doi/10.1080/23311983.2024.2431455Oral traditionHIV/AIDSinterventioncultural artefactsstorytellingpersuasive communication |
| spellingShingle | Chijioke Uwah Priviledge Cheteni Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication Cogent Arts & Humanities Oral tradition HIV/AIDS intervention cultural artefacts storytelling persuasive communication |
| title | Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication |
| title_full | Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication |
| title_fullStr | Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication |
| title_full_unstemmed | Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication |
| title_short | Revitalizing folklore for HIV/AIDS messaging in South Africa: the impact of theatrical storytelling on public health communication |
| title_sort | revitalizing folklore for hiv aids messaging in south africa the impact of theatrical storytelling on public health communication |
| topic | Oral tradition HIV/AIDS intervention cultural artefacts storytelling persuasive communication |
| url | https://www.tandfonline.com/doi/10.1080/23311983.2024.2431455 |
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