Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba
This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2021-08-01
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| Series: | ESPOCH Congresses |
| Online Access: | https://knepublishing.com/index.php/espoch/article/view/9606 |
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