Determining the number and characteristics of rakija market segments based on consumer purchasing behavior
The goal of this study is to identify the number of segments in the Serbian rakija market based on consumer buying behavior and purchasing power analysis across segments. A sample of 395 individuals who consumed rakija (n=395) was selected randomly. Two research scales were employed to examine consu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2024-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712404229A.pdf |
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