Impact of digital marketing, fintech, and Islamic branding on MSME performance with innovation moderation
Objective – This study aims to analyze the influence of digital marketing, financial technology, and Islamic branching on the performance of Micro, Small Medium Enterprise (MSMEs) in Salatiga City and to test the moderating role of Product Innovation in this relationship. Methodology – This study e...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
P3EI-Center for Islamic Economics Studies and Development
2024-12-01
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| Series: | Asian Journal of Islamic Management |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AJIM/article/view/36346 |
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