Customer Involvement in the Game Development Process

Customer Involvement in the Game Development Process

The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand,...

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Bibliographic Details
Main Authors: Kaja Prystupa-Rządca, Justyna Starostka
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2015-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
user involvement
game industry
new product development
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue3/JEMI_Vol11_Issue3_2015_Article3.pdf
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