Customer Involvement in the Game Development Process
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand,...
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| Format: | Article |
| Language: | English |
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Cognitione Foundation for the Dissemination of Knowledge and Science
2015-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
| Subjects: | |
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http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue3/JEMI_Vol11_Issue3_2015_Article3.pdf
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| _version_ | 1846092099851649024 |
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| author | Kaja Prystupa-Rządca Justyna Starostka |
| author_facet | Kaja Prystupa-Rządca Justyna Starostka |
| author_sort | Kaja Prystupa-Rządca |
| collection | DOAJ |
| description | The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies. |
| format | Article |
| id | doaj-art-15a1ca4247ec4b639edd95573fc2fddd |
| institution | Kabale University |
| issn | 2299-7326 |
| language | English |
| publishDate | 2015-01-01 |
| publisher | Cognitione Foundation for the Dissemination of Knowledge and Science |
| record_format | Article |
| series | Journal of Entrepreneurship, Management and Innovation |
| spelling | doaj-art-15a1ca4247ec4b639edd95573fc2fddd2025-01-02T21:34:57ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262015-01-01113436610.7341/20151133Customer Involvement in the Game Development ProcessKaja Prystupa-Rządca0Justyna Starostka1 Department of Management, Kozminski University Department of Management, Kozminski University The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies. http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue3/JEMI_Vol11_Issue3_2015_Article3.pdf user involvementgame industrynew product development |
| spellingShingle | Kaja Prystupa-Rządca Justyna Starostka Customer Involvement in the Game Development Process Journal of Entrepreneurship, Management and Innovation user involvement game industry new product development |
| title | Customer Involvement in the Game Development Process |
| title_full | Customer Involvement in the Game Development Process |
| title_fullStr | Customer Involvement in the Game Development Process |
| title_full_unstemmed | Customer Involvement in the Game Development Process |
| title_short | Customer Involvement in the Game Development Process |
| title_sort | customer involvement in the game development process |
| topic | user involvement game industry new product development |
| url |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue3/JEMI_Vol11_Issue3_2015_Article3.pdf
|
| work_keys_str_mv | AT kajaprystuparzadca customerinvolvementinthegamedevelopmentprocess AT justynastarostka customerinvolvementinthegamedevelopmentprocess |