KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN CERAH JAYA ABADI

KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN CERAH JAYA ABADI

Cerah Jaya Abadi engages in health food and beverage industry. One of the company's products is Papione, which produces Papua red fruit cookies.The study aims to clarify the influence of product quality and service quality on Cerah Jaya Abadi’s customer satisfaction. This research is a quantita...

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Bibliographic Details
Main Author: Deddy Tantoroputro
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
product quality
service quality
customer satisfaction
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/433
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