The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

In the digital age, unverified news and electronic word-of-mouth (e-WOM) have become pervasive, raising concerns about their influence on customer behavior and decision-making. This research aims to investigate how unverified news affects customer purchase intention and satisfaction, emphasizing the...

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Bibliographic Details
Main Authors: Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-02-01
Series:Innovative Marketing
Subjects:
brand
credibility
misinformation
purchase
satisfaction
trust
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21586/IM_2025_01_Duong.pdf
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