Medical marketing in healthcare institutions with public-private partnership mechanisms
The aim – to reveal the essence of medical marketing in healthcare institutions (HCI) with principles of public-private partnership (PPP). The study used general scientific methods of analysis, synthesis, generalization, interpretation of scientific data, as well as systemic and structural-functiona...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
TOV Chetverta Khvylia
2023-06-01
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| Series: | Кардіохірургія та інтервенційна кардіологія |
| Subjects: | |
| Online Access: | https://csic.com.ua/en/issues/archive/1-2-2023/1377-medical-marketing-in-healthcare-institutions-with-public-private-partnership-mechanisms.html |
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