Plant-Based Meat Alternatives Predicted by Theory of Planned Behavior Among Midwest Undergraduates

Plant-Based Meat Alternatives Predicted by Theory of Planned Behavior Among Midwest Undergraduates

Plant-based meat alternatives (PBMAs) such as the Impossible Burger<sup>®</sup> imitate animal meat appearance, taste, feel, and texture. Part of their consumer appeal are the views that PBMAs are more environmentally friendly, reduce inhumane treatment of animals, and/or have preferred...

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Bibliographic Details
Main Authors: Rachel H. Luong, Donna M. Winham, Mack C. Shelley, Abigail A. Glick
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Foods
Subjects:
plantbased meat alternatives
meat attitudes
young adults
subjective norms
consumer food behaviors
college students
Online Access:https://www.mdpi.com/2304-8158/13/23/3801
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