Using online surveys for health behavior research with college students: How does recruitment method impact study results?

Online surveys are a popular way to collect data from college students for health behavior research. However, there remain gaps in understanding the usefulness, challenges, and validity threats of different online survey recruitment methods. The purpose of this paper is to compare the experiences an...

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Main Authors: Molly Hadley, Uday Patil, Kimberly Colvin, Tetine Sentell, Philip Massey, Mary Gallant, Jennifer Manganello
Format: Article
Language:English
Published: New Prairie Press 2024-12-01
Series:Health Behavior Research
Subjects:
Online Access:https://newprairiepress.org/hbr/vol7/iss4/19/
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author Molly Hadley
Uday Patil
Kimberly Colvin
Tetine Sentell
Philip Massey
Mary Gallant
Jennifer Manganello
author_facet Molly Hadley
Uday Patil
Kimberly Colvin
Tetine Sentell
Philip Massey
Mary Gallant
Jennifer Manganello
author_sort Molly Hadley
collection DOAJ
description Online surveys are a popular way to collect data from college students for health behavior research. However, there remain gaps in understanding the usefulness, challenges, and validity threats of different online survey recruitment methods. The purpose of this paper is to compare the experiences and sample characteristics of two cross-sectional samples of undergraduate college students who took the same online survey during a global pandemic but were recruited using different methods: an online panel and online community recruitment. Students took the survey ‘COVID-19 and Digital Health Literacy in University Students’ during the summer of 2020. Sample characteristics were compared using chi-square tests of independence, z-tests of proportions, and t-tests of independent sample means. There were distinct drawbacks and benefits to each recruitment modality. Findings suggest online community recruitment is less costly, but more time intensive, and could produce a more homogenous sample. The panel-based sample was higher cost, but less time intensive, and produced a much more diverse sample of college students. It is important to consider how recruitment modalities for online surveys can impact required resources, influence study limitations, and impact the results and conclusions of health behavior research.
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institution Kabale University
issn 2572-1836
language English
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publisher New Prairie Press
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series Health Behavior Research
spelling doaj-art-109d8c24ab054ea99060f62a7ae3e1792024-12-23T02:37:35ZengNew Prairie PressHealth Behavior Research2572-18362024-12-017410.4148/2572-1836.1254Using online surveys for health behavior research with college students: How does recruitment method impact study results?Molly HadleyUday PatilKimberly ColvinTetine SentellPhilip MasseyMary GallantJennifer ManganelloOnline surveys are a popular way to collect data from college students for health behavior research. However, there remain gaps in understanding the usefulness, challenges, and validity threats of different online survey recruitment methods. The purpose of this paper is to compare the experiences and sample characteristics of two cross-sectional samples of undergraduate college students who took the same online survey during a global pandemic but were recruited using different methods: an online panel and online community recruitment. Students took the survey ‘COVID-19 and Digital Health Literacy in University Students’ during the summer of 2020. Sample characteristics were compared using chi-square tests of independence, z-tests of proportions, and t-tests of independent sample means. There were distinct drawbacks and benefits to each recruitment modality. Findings suggest online community recruitment is less costly, but more time intensive, and could produce a more homogenous sample. The panel-based sample was higher cost, but less time intensive, and produced a much more diverse sample of college students. It is important to consider how recruitment modalities for online surveys can impact required resources, influence study limitations, and impact the results and conclusions of health behavior research.https://newprairiepress.org/hbr/vol7/iss4/19/digital health literacycovid-19recruitment methodscollege studentsonline surveys
spellingShingle Molly Hadley
Uday Patil
Kimberly Colvin
Tetine Sentell
Philip Massey
Mary Gallant
Jennifer Manganello
Using online surveys for health behavior research with college students: How does recruitment method impact study results?
Health Behavior Research
digital health literacy
covid-19
recruitment methods
college students
online surveys
title Using online surveys for health behavior research with college students: How does recruitment method impact study results?
title_full Using online surveys for health behavior research with college students: How does recruitment method impact study results?
title_fullStr Using online surveys for health behavior research with college students: How does recruitment method impact study results?
title_full_unstemmed Using online surveys for health behavior research with college students: How does recruitment method impact study results?
title_short Using online surveys for health behavior research with college students: How does recruitment method impact study results?
title_sort using online surveys for health behavior research with college students how does recruitment method impact study results
topic digital health literacy
covid-19
recruitment methods
college students
online surveys
url https://newprairiepress.org/hbr/vol7/iss4/19/
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