Understanding Green Product Purchase Intentions Using the Theory of Planned Behavior: Case study of Algerian Consumers’
Objective: Consumers have recently become more concerned about environmental protection and have turned to eco-friendly products, also known as green products. To explore the factors that determine consumers’ green product purchase intentions, this study aims to measure the effects of TPB variables...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sistan and Baluchestan
2024-12-01
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| Series: | International Journal of Business and Development Studies |
| Subjects: | |
| Online Access: | https://ijbds.usb.ac.ir/article_8728_83bb5561a6f15aaed351a33e6972b7b4.pdf |
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