La politique de communication ou comment gérer son image par des règles partagées
In a constantly changing socio-political environment, organizations tend to develop and maintain a good public image. This can be done by adopting a communication policy. This strategic tool allows to control communication flows both internally and externally, notably in a technological context affe...
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| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2018-09-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/3013 |
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| _version_ | 1841543356394504192 |
|---|---|
| author | Siham Alaoui |
| author_facet | Siham Alaoui |
| author_sort | Siham Alaoui |
| collection | DOAJ |
| description | In a constantly changing socio-political environment, organizations tend to develop and maintain a good public image. This can be done by adopting a communication policy. This strategic tool allows to control communication flows both internally and externally, notably in a technological context affecting the circulation of information. The author examines the properties of this policy, the methods of its elaboration and its implementation. |
| format | Article |
| id | doaj-art-0ec129e8127a4b45a4aa82c5e696f268 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2018-09-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-0ec129e8127a4b45a4aa82c5e696f2682025-01-13T13:43:43ZengUniversité du Québec à MontréalCommuniquer2368-95872018-09-012317718010.4000/communiquer.3013La politique de communication ou comment gérer son image par des règles partagéesSiham AlaouiIn a constantly changing socio-political environment, organizations tend to develop and maintain a good public image. This can be done by adopting a communication policy. This strategic tool allows to control communication flows both internally and externally, notably in a technological context affecting the circulation of information. The author examines the properties of this policy, the methods of its elaboration and its implementation.https://journals.openedition.org/communiquer/3013public relationsorganizational communicationcommunication policyinformation-communication flowsdigital environment |
| spellingShingle | Siham Alaoui La politique de communication ou comment gérer son image par des règles partagées Communiquer public relations organizational communication communication policy information-communication flows digital environment |
| title | La politique de communication ou comment gérer son image par des règles partagées |
| title_full | La politique de communication ou comment gérer son image par des règles partagées |
| title_fullStr | La politique de communication ou comment gérer son image par des règles partagées |
| title_full_unstemmed | La politique de communication ou comment gérer son image par des règles partagées |
| title_short | La politique de communication ou comment gérer son image par des règles partagées |
| title_sort | la politique de communication ou comment gerer son image par des regles partagees |
| topic | public relations organizational communication communication policy information-communication flows digital environment |
| url | https://journals.openedition.org/communiquer/3013 |
| work_keys_str_mv | AT sihamalaoui lapolitiquedecommunicationoucommentgerersonimagepardesreglespartagees |