La politique de communication ou comment gérer son image par des règles partagées
In a constantly changing socio-political environment, organizations tend to develop and maintain a good public image. This can be done by adopting a communication policy. This strategic tool allows to control communication flows both internally and externally, notably in a technological context affe...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2018-09-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/3013 |
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| Summary: | In a constantly changing socio-political environment, organizations tend to develop and maintain a good public image. This can be done by adopting a communication policy. This strategic tool allows to control communication flows both internally and externally, notably in a technological context affecting the circulation of information. The author examines the properties of this policy, the methods of its elaboration and its implementation. |
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| ISSN: | 2368-9587 |