A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was ap...

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Bibliographic Details
Main Authors: Melania Salazar-Ordóñez, Rosa Cordón-Pedregosa, Macario Rodríguez-Entrena
Format: Article
Language:English
Published: Universitat Politècnica de València 2019-01-01
Series:Economía Agraria y Recursos Naturales
Subjects:
handmade and locally made agrifood products
honduras
labelling
partial least squares (pls)
Online Access:https://polipapers.upv.es/index.php/EARN/article/view/9072
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