Unveiling Luxury Consumption Intention in Scarcity: The Role of Locus of Control and Economic Mobility Perceptions
Perceived scarcity can significantly shape consumer behavior, particularly regarding luxury consumption during economic downturns. This study examines how perceived scarcity influences the preference for luxury goods and assesses the mediating role of perceived control in this relationship. Employin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/33 |
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