Values, attitude, and desire in organic food purchase intention in Mexico
IntroductionThis investigation analyses the purchase intention for organic foods through the influence of the consumer’s values, attitude, and desire, how this attitude mediates the relationship between consumer values and purchase intention, and how consumer desire mediates the relationship between...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Sustainable Food Systems |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1516788/full |
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| author | Sandra Nelly Leyva-Hernández Arcelia Toledo-López Ana Beatriz Hernández-Lara Paola Miriam Arango-Ramírez María del Carmen Avendaño-Rito |
| author_facet | Sandra Nelly Leyva-Hernández Arcelia Toledo-López Ana Beatriz Hernández-Lara Paola Miriam Arango-Ramírez María del Carmen Avendaño-Rito |
| author_sort | Sandra Nelly Leyva-Hernández |
| collection | DOAJ |
| description | IntroductionThis investigation analyses the purchase intention for organic foods through the influence of the consumer’s values, attitude, and desire, how this attitude mediates the relationship between consumer values and purchase intention, and how consumer desire mediates the relationship between attitude and purchase intention.MethodsThe quantitative approach was used with a transversal type of research. Data was collected through a survey of 204 consumers of organic foods in Mexico. The analysis of these results was carried out through partial least squares structural equation modeling.ResultsOnly appearance consciousness and environmental awareness are the motivators of the goals to influence the behavior of consumers when attitude mediates the relationships. However, when attitude mediated the relationship, health consciousness and social awareness were not significant motivators of behavioral intention.DiscussionThis analysis serves as a basis for deepening the study of gastronomic tourism in rural areas such as Mexico since this type of food is sold in tourist places. The model proposed can be used as a theoretical framework for future studies. Marketers can also use the results in marketing strategies as community marketing in economies like Latin American countries. |
| format | Article |
| id | doaj-art-0e44fec925df444f8163d31d3bf5a1dd |
| institution | Kabale University |
| issn | 2571-581X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Food Systems |
| spelling | doaj-art-0e44fec925df444f8163d31d3bf5a1dd2025-01-14T06:10:27ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2025-01-01810.3389/fsufs.2024.15167881516788Values, attitude, and desire in organic food purchase intention in MexicoSandra Nelly Leyva-Hernández0Arcelia Toledo-López1Ana Beatriz Hernández-Lara2Paola Miriam Arango-Ramírez3María del Carmen Avendaño-Rito4Facultad de Ingeniería y Negocios San Quintín, Campus Ensenada, Universidad Autónoma de Baja California, San Quintín, MexicoInstituto Politécnico Nacional, Centro Interdisciplinario de Investigación Para el Desarrollo Integral Regional, Unidad Oaxaca, Oaxaca, MexicoDepartment of Business Management, Universitat Rovira i Virgili, Reus, SpainInstituto Tecnológico del Valle de Etla, Tecnológico Nacional de México, Oaxaca, MexicoInstituto Tecnológico del Valle de Etla, Tecnológico Nacional de México, Oaxaca, MexicoIntroductionThis investigation analyses the purchase intention for organic foods through the influence of the consumer’s values, attitude, and desire, how this attitude mediates the relationship between consumer values and purchase intention, and how consumer desire mediates the relationship between attitude and purchase intention.MethodsThe quantitative approach was used with a transversal type of research. Data was collected through a survey of 204 consumers of organic foods in Mexico. The analysis of these results was carried out through partial least squares structural equation modeling.ResultsOnly appearance consciousness and environmental awareness are the motivators of the goals to influence the behavior of consumers when attitude mediates the relationships. However, when attitude mediated the relationship, health consciousness and social awareness were not significant motivators of behavioral intention.DiscussionThis analysis serves as a basis for deepening the study of gastronomic tourism in rural areas such as Mexico since this type of food is sold in tourist places. The model proposed can be used as a theoretical framework for future studies. Marketers can also use the results in marketing strategies as community marketing in economies like Latin American countries.https://www.frontiersin.org/articles/10.3389/fsufs.2024.1516788/fulltheory of planned behaviorappearance consciousnesshealth consciousnessenvironmental awarenesssocial awareness |
| spellingShingle | Sandra Nelly Leyva-Hernández Arcelia Toledo-López Ana Beatriz Hernández-Lara Paola Miriam Arango-Ramírez María del Carmen Avendaño-Rito Values, attitude, and desire in organic food purchase intention in Mexico Frontiers in Sustainable Food Systems theory of planned behavior appearance consciousness health consciousness environmental awareness social awareness |
| title | Values, attitude, and desire in organic food purchase intention in Mexico |
| title_full | Values, attitude, and desire in organic food purchase intention in Mexico |
| title_fullStr | Values, attitude, and desire in organic food purchase intention in Mexico |
| title_full_unstemmed | Values, attitude, and desire in organic food purchase intention in Mexico |
| title_short | Values, attitude, and desire in organic food purchase intention in Mexico |
| title_sort | values attitude and desire in organic food purchase intention in mexico |
| topic | theory of planned behavior appearance consciousness health consciousness environmental awareness social awareness |
| url | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1516788/full |
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