Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand
This study investigates how artificial intelligence (AI)-enabled service attributes affect customer satisfaction and loyalty in chain hotels located in coastal tourism destinations in Western Thailand. We integrate the technology acceptance model, SERVQUAL, the stimulus-organism-response model, and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125000336 |
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