Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development

Sustainable Financial Consumerism (SFC) encapsulates long-term financial well-being and social equity. Despite its critical importance, the interplay between various determinants of SFC particularly in alignment with the Sustainable Development Goals (SDGs), remains limited. This study fills a salie...

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Main Authors: Ashutosh Dash, Giridhari Mohanta
Format: Article
Language:English
Published: Elsevier 2025-09-01
Series:Cleaner and Responsible Consumption
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666784325000579
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author Ashutosh Dash
Giridhari Mohanta
author_facet Ashutosh Dash
Giridhari Mohanta
author_sort Ashutosh Dash
collection DOAJ
description Sustainable Financial Consumerism (SFC) encapsulates long-term financial well-being and social equity. Despite its critical importance, the interplay between various determinants of SFC particularly in alignment with the Sustainable Development Goals (SDGs), remains limited. This study fills a salient gap by employing structural equation model to explain the determinants of SFC, focusing on the exogenous variables such as financial literacy and awareness (FLA), artificial intelligence (AI), and financial product quality (FPQ). Utilizing the data collected from the rural households of selected aspirations districts in India, the study investigates the moderating effect of FLA in shaping SFC. By identifying financial literacy awareness as a direct influencer and a moderator, the findings offer actionable insights for stakeholders to design more targeted strategies for promoting sustainable financial practice and rational decision-making. The research highlights the potential of leveraging AI and social media to deliver personalized, engaging, and accessible financial education tailored to diverse demographics. Moreover, the study underscores the importance of collaboration among financial institutions, technology providers, and educational agencies to build an ecosystem that advances financial literacy (SDG 4), and promote sustainable financial behaviour for inclusive economic growth (SDG 8). Such multi-stakeholder partnerships also align with SDG 17 (Partnerships for the Goals), fostering synergies that enhances broader sustainability objectives.
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spelling doaj-art-0c3da4cdd05b4fa099d6f432c2c3e3c12025-08-20T03:50:26ZengElsevierCleaner and Responsible Consumption2666-78432025-09-011810030610.1016/j.clrc.2025.100306Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable developmentAshutosh Dash0Giridhari Mohanta1Management Development Institute, Gurugram, Haryana, 122007, India; Corresponding author.Sri Sri University, Cuttack, Odisha, 754006, IndiaSustainable Financial Consumerism (SFC) encapsulates long-term financial well-being and social equity. Despite its critical importance, the interplay between various determinants of SFC particularly in alignment with the Sustainable Development Goals (SDGs), remains limited. This study fills a salient gap by employing structural equation model to explain the determinants of SFC, focusing on the exogenous variables such as financial literacy and awareness (FLA), artificial intelligence (AI), and financial product quality (FPQ). Utilizing the data collected from the rural households of selected aspirations districts in India, the study investigates the moderating effect of FLA in shaping SFC. By identifying financial literacy awareness as a direct influencer and a moderator, the findings offer actionable insights for stakeholders to design more targeted strategies for promoting sustainable financial practice and rational decision-making. The research highlights the potential of leveraging AI and social media to deliver personalized, engaging, and accessible financial education tailored to diverse demographics. Moreover, the study underscores the importance of collaboration among financial institutions, technology providers, and educational agencies to build an ecosystem that advances financial literacy (SDG 4), and promote sustainable financial behaviour for inclusive economic growth (SDG 8). Such multi-stakeholder partnerships also align with SDG 17 (Partnerships for the Goals), fostering synergies that enhances broader sustainability objectives.http://www.sciencedirect.com/science/article/pii/S2666784325000579D14D91G02G11G20I31
spellingShingle Ashutosh Dash
Giridhari Mohanta
Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development
Cleaner and Responsible Consumption
D14
D91
G02
G11
G20
I31
title Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development
title_full Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development
title_fullStr Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development
title_full_unstemmed Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development
title_short Drivers of sustainable financial Consumerism: Exploring the impact of artificial intelligence, finfluencers, financial literacy, and product quality on sustainable development
title_sort drivers of sustainable financial consumerism exploring the impact of artificial intelligence finfluencers financial literacy and product quality on sustainable development
topic D14
D91
G02
G11
G20
I31
url http://www.sciencedirect.com/science/article/pii/S2666784325000579
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AT giridharimohanta driversofsustainablefinancialconsumerismexploringtheimpactofartificialintelligencefinfluencersfinancialliteracyandproductqualityonsustainabledevelopment