A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior
Technology and the internet have altered business activities by enabling organizations to reach customers, develop markets, enhance profitability, and raise brand awareness. With 167 million social media users, Indonesia’s internet economy provides numerous entrepreneurial possibilities; however, ju...
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LLC "CPC "Business Perspectives"
2024-12-01
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| Series: | Problems and Perspectives in Management |
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| author | Elissa Dwi Lestari Florentina Kurniasari D. Wim Prihanto Angely Maylin |
| author_facet | Elissa Dwi Lestari Florentina Kurniasari D. Wim Prihanto Angely Maylin |
| author_sort | Elissa Dwi Lestari |
| collection | DOAJ |
| description | Technology and the internet have altered business activities by enabling organizations to reach customers, develop markets, enhance profitability, and raise brand awareness. With 167 million social media users, Indonesia’s internet economy provides numerous entrepreneurial possibilities; however, just 0.43% of entrepreneurs are technology-based. This demonstrates the need for digital entrepreneurship education and effective social media use, particularly among tech-savvy college students. The present study aims to examine the effects of social media utilization, digital entrepreneurship education, and attitude toward digital business on the technology-based entrepreneurial behavior of Indonesian university students, using the frameworks of the unified theory of acceptance and use of technology and the theory of planned behavior. This study employs quantitative research using a non-probability sampling method with a judgmental technique, focusing on 391 university students engaged in entrepreneurial activities using social media. The study employed SmartPLS to analyze the research data. The results indicate that social influence, work and performance expectations, and attitude toward digital entrepreneurship positively influence the use of social media for technology-based entrepreneurial activities. Moreover, the paper unveiled that the provision of digital entrepreneurship education and the utilization of social media for commercial purposes had a beneficial influence on behavior that is predisposed toward technology. The present study demonstrates that the adoption of social media functions as a mediator in the association between digital entrepreneurship education and the adoption of social media, therefore exerting an impact on technology-based entrepreneurial behavior.
AcknowledgmentsThe research team would like to thank the Ministry of Education, Research and Technology of the Republic of Indonesia for providing funding for the research program based on Decree number 0667/E5/AL.04/2024 with university internal decree number: 0038-RD-LPPM-UMN/P-HD/VI/2024, and Universitas Multimedia Nusantara for supporting the implementation of this investigation. |
| format | Article |
| id | doaj-art-0c3a5df34aaf4b42828468650be1e6e2 |
| institution | Kabale University |
| issn | 1727-7051 1810-5467 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj-art-0c3a5df34aaf4b42828468650be1e6e22024-12-06T08:18:57ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672024-12-0122442744310.21511/ppm.22(4).2024.3221144A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behaviorElissa Dwi Lestari0https://orcid.org/0000-0001-6732-0066Florentina Kurniasari1https://orcid.org/0000-0001-5528-247XD. Wim Prihanto2https://orcid.org/0009-0001-0519-0259Angely Maylin3https://orcid.org/0009-0007-0216-6222Master in Science Management, Lecturer, Universitas Multimedia Nusantara [Multimedia Nusantara University], IndonesiaDoctor in Economics, Dean of Business Faculty, Universitas Multimedia Nusantara [Multimedia Nusantara University], IndonesiaMaster in Management, Entrepreneurship Lecturer, Department of Management, Faculty of Business, Universitas Multimedia Nusantara [Multimedia Nusantara University], IndonesiaBachelor Student in Management, Department of Management, Faculty of Business, Universitas Multimedia Nusantara [Multimedia Nusantara University], IndonesiaTechnology and the internet have altered business activities by enabling organizations to reach customers, develop markets, enhance profitability, and raise brand awareness. With 167 million social media users, Indonesia’s internet economy provides numerous entrepreneurial possibilities; however, just 0.43% of entrepreneurs are technology-based. This demonstrates the need for digital entrepreneurship education and effective social media use, particularly among tech-savvy college students. The present study aims to examine the effects of social media utilization, digital entrepreneurship education, and attitude toward digital business on the technology-based entrepreneurial behavior of Indonesian university students, using the frameworks of the unified theory of acceptance and use of technology and the theory of planned behavior. This study employs quantitative research using a non-probability sampling method with a judgmental technique, focusing on 391 university students engaged in entrepreneurial activities using social media. The study employed SmartPLS to analyze the research data. The results indicate that social influence, work and performance expectations, and attitude toward digital entrepreneurship positively influence the use of social media for technology-based entrepreneurial activities. Moreover, the paper unveiled that the provision of digital entrepreneurship education and the utilization of social media for commercial purposes had a beneficial influence on behavior that is predisposed toward technology. The present study demonstrates that the adoption of social media functions as a mediator in the association between digital entrepreneurship education and the adoption of social media, therefore exerting an impact on technology-based entrepreneurial behavior. AcknowledgmentsThe research team would like to thank the Ministry of Education, Research and Technology of the Republic of Indonesia for providing funding for the research program based on Decree number 0667/E5/AL.04/2024 with university internal decree number: 0038-RD-LPPM-UMN/P-HD/VI/2024, and Universitas Multimedia Nusantara for supporting the implementation of this investigation.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21144/PPM_2024_04_Lestari.pdfattitude toward digital businessdigital entrepreneurship educationIndonesiasocial media adoptiontechnopreneurship |
| spellingShingle | Elissa Dwi Lestari Florentina Kurniasari D. Wim Prihanto Angely Maylin A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior Problems and Perspectives in Management attitude toward digital business digital entrepreneurship education Indonesia social media adoption technopreneurship |
| title | A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior |
| title_full | A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior |
| title_fullStr | A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior |
| title_full_unstemmed | A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior |
| title_short | A framework to nurturing digital entrepreneurs: Demystifying critical factors that influence tech-driven business behavior |
| title_sort | framework to nurturing digital entrepreneurs demystifying critical factors that influence tech driven business behavior |
| topic | attitude toward digital business digital entrepreneurship education Indonesia social media adoption technopreneurship |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21144/PPM_2024_04_Lestari.pdf |
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