Relations publiques

The concept of public relations has continuously evolved since its inception. We looked at the founding texts of public relations to understand how universities and professionals appropriate, model, and evolve the concept in line with societal changes and professional challenges. Then we examined th...

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Bibliographic Details
Main Authors: Violaine Appel, Hélène Boulanger, Alain Lavigne
Format: Article
Language:fra
Published: Université Laval 2017-07-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/7257
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