Relations publiques
The concept of public relations has continuously evolved since its inception. We looked at the founding texts of public relations to understand how universities and professionals appropriate, model, and evolve the concept in line with societal changes and professional challenges. Then we examined th...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2017-07-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/7257 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The concept of public relations has continuously evolved since its inception. We looked at the founding texts of public relations to understand how universities and professionals appropriate, model, and evolve the concept in line with societal changes and professional challenges. Then we examined the paradigm shift introduced and the new professional practices it spawned. |
|---|---|
| ISSN: | 1189-3788 1920-7344 |