Leveraging Promotional Strategies to Enhance Hospital Influence on Social Media: Cross-Sectional Study

BackgroundSocial media has become a vital platform for hospitals to engage with the public, disseminate health knowledge, and build trust. While promotional strategies have shown potential to enhance social media influence, the mechanisms through which these strategies impact...

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Bibliographic Details
Main Authors: Xinyun Zhong, Yiyuan Ma, Haiyue Yu
Format: Article
Language:English
Published: JMIR Publications 2025-08-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2025/1/e70676
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