Consumer Awareness and Beliefs Regarding Sustainable Products
Objective: To identify consumer awareness and beliefs regarding sustainable products according to a consumer profile. Research Design & Methods: A quantitative approach was used. A questionnaire containing 24 variables was conducted using an online survey. 570 correctly completed records were...
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| Format: | Article |
| Language: | English |
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Krakow University of Economics
2024-12-01
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| Series: | Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie |
| Subjects: | |
| Online Access: | https://krem.uek.krakow.pl/index.php/krem/article/view/18688 |
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| _version_ | 1846111160491835392 |
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| author | Jerzy Żuchowski Aleksander Lotko Andrzej Chochół Magdalena Paździor Małgorzata Lotko |
| author_facet | Jerzy Żuchowski Aleksander Lotko Andrzej Chochół Magdalena Paździor Małgorzata Lotko |
| author_sort | Jerzy Żuchowski |
| collection | DOAJ |
| description |
Objective: To identify consumer awareness and beliefs regarding sustainable products according to a consumer profile.
Research Design & Methods: A quantitative approach was used. A questionnaire containing 24 variables was conducted using an online survey. 570 correctly completed records were obtained. The analysis used the difference test between structure indicators (chi-square), Kruskal-Wallis ANOVA and Mann-Whitney U test.
Findings: The best predictors of differences in consumer awareness and attitudes were respondents’ education, gender and place of residence. Age and financial situation proved to be weak predictors.
Implications / Recommendations: The results make it possible to suggest thematic areas and groups (profiles) of respondents to which educational activities should be directed at various levels of education on the circular economy and sustainable development. Manufacturers seeking to promote product sustainability could also benefit from the study’s results.
Contribution: The article identifies the product sustainability degree model as well as variables that create a consumer profile and differentiate consumers’ awareness and attitudes towards sustainable products. The differences between individuals uare also classified.
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| format | Article |
| id | doaj-art-0b759e92818b45c2afa6f6b71cd5b46e |
| institution | Kabale University |
| issn | 1898-6447 2545-3238 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Krakow University of Economics |
| record_format | Article |
| series | Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie |
| spelling | doaj-art-0b759e92818b45c2afa6f6b71cd5b46e2024-12-23T11:04:52ZengKrakow University of EconomicsZeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie1898-64472545-32382024-12-014(1006)10.15678/krem.18688Consumer Awareness and Beliefs Regarding Sustainable ProductsJerzy Żuchowski0https://orcid.org/0000-0002-7968-5385Aleksander Lotko1https://orcid.org/0000-0003-4420-7495Andrzej Chochół2https://orcid.org/0000-0002-1150-420XMagdalena Paździor3https://orcid.org/0000-0003-2178-1662Małgorzata Lotko4https://orcid.org/0000-0002-3704-1119Casimir Pulaski Radom University, Faculty of Applied ChemistryCasimir Pulaski Radom University, Faculty of Economics and FinanceKrakow University of Economics, College of Management and Quality Sciences, Department of Metrology and Instrumental AnalysisCasimir Pulaski Radom University, Faculty of Economics and Finance Casimir Pulaski Radom University, Faculty of Applied Chemistry Objective: To identify consumer awareness and beliefs regarding sustainable products according to a consumer profile. Research Design & Methods: A quantitative approach was used. A questionnaire containing 24 variables was conducted using an online survey. 570 correctly completed records were obtained. The analysis used the difference test between structure indicators (chi-square), Kruskal-Wallis ANOVA and Mann-Whitney U test. Findings: The best predictors of differences in consumer awareness and attitudes were respondents’ education, gender and place of residence. Age and financial situation proved to be weak predictors. Implications / Recommendations: The results make it possible to suggest thematic areas and groups (profiles) of respondents to which educational activities should be directed at various levels of education on the circular economy and sustainable development. Manufacturers seeking to promote product sustainability could also benefit from the study’s results. Contribution: The article identifies the product sustainability degree model as well as variables that create a consumer profile and differentiate consumers’ awareness and attitudes towards sustainable products. The differences between individuals uare also classified. https://krem.uek.krakow.pl/index.php/krem/article/view/18688sustainable productcircular economyawarenessattitudesdifferentiation |
| spellingShingle | Jerzy Żuchowski Aleksander Lotko Andrzej Chochół Magdalena Paździor Małgorzata Lotko Consumer Awareness and Beliefs Regarding Sustainable Products Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie sustainable product circular economy awareness attitudes differentiation |
| title | Consumer Awareness and Beliefs Regarding Sustainable Products |
| title_full | Consumer Awareness and Beliefs Regarding Sustainable Products |
| title_fullStr | Consumer Awareness and Beliefs Regarding Sustainable Products |
| title_full_unstemmed | Consumer Awareness and Beliefs Regarding Sustainable Products |
| title_short | Consumer Awareness and Beliefs Regarding Sustainable Products |
| title_sort | consumer awareness and beliefs regarding sustainable products |
| topic | sustainable product circular economy awareness attitudes differentiation |
| url | https://krem.uek.krakow.pl/index.php/krem/article/view/18688 |
| work_keys_str_mv | AT jerzyzuchowski consumerawarenessandbeliefsregardingsustainableproducts AT aleksanderlotko consumerawarenessandbeliefsregardingsustainableproducts AT andrzejchochoł consumerawarenessandbeliefsregardingsustainableproducts AT magdalenapazdzior consumerawarenessandbeliefsregardingsustainableproducts AT małgorzatalotko consumerawarenessandbeliefsregardingsustainableproducts |