Ecotourism as Social Innovation in Durango
The objective of this paper is to analyze the characteristics of ecotourism as a social innovation in the Municipality of Pueblo Nuevo in the state of Durango. It is a mixed study with a quantitative and qualitative approach. Nine ecotourism centers were visited where 86 questionnaires were applied...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_02001.pdf |
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| Summary: | The objective of this paper is to analyze the characteristics of ecotourism as a social innovation in the Municipality of Pueblo Nuevo in the state of Durango. It is a mixed study with a quantitative and qualitative approach. Nine ecotourism centers were visited where 86 questionnaires were applied to tourists and 46 within the centers around characteristics of employees, type of services, processes, marketing, and suppliers. On the other hand, 22 questionnaires were applied to complementary services to tourism such as medical services, mechanics, convenience stores, and restaurants. The findings reveal that ecotourism activities in Pueblo Nuevo are a social innovation, fostering economic and job growth in highly marginalized rural communities. These activities have empowered women, who make up the majority of employees, and promoted the sustainable use of natural resources through waste management, market strategies, and training. In addition, ecotourism contributes to the knowledge and professionalization of the community, creating a unique niche for tourists looking for nature-based experiences. |
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| ISSN: | 2261-2424 |