The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture
Only a few empirical studies examine the influence of organizational improvisation on firm performance. Further, more insight is needed regarding the coexistence of normative (i.e., planned) and descriptive (i.e., improvised) forms of decision-making. This paper contributes to the literature by fill...
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| Format: | Article |
| Language: | English |
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Georgia Southern University
2024-01-01
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| Series: | Journal of Applied Marketing Theory |
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| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol11/iss2/3/ |
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| _version_ | 1841554232043372544 |
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| author | Anton Fenik Ernest R. Cadotte Helena F. Allman |
| author_facet | Anton Fenik Ernest R. Cadotte Helena F. Allman |
| author_sort | Anton Fenik |
| collection | DOAJ |
| description | Only a few empirical studies examine the influence of organizational improvisation on firm performance. Further, more insight is needed regarding the coexistence of normative (i.e., planned) and descriptive (i.e., improvised) forms of decision-making. This paper contributes to the literature by filling these gaps. It investigates the moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance. It explores whether improvisational decision-making can improve firm performance beyond planning’s effect on firm outcomes. We employ decision theory and sensemaking literature in our conceptual model. We test our hypotheses with data from a cross-sectional managerial survey and a behavioral simulation involving a new product development context. The results reveal a positive moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance and that organizational improvisation positively affects firm performance beyond the effect of formal planning. |
| format | Article |
| id | doaj-art-09dc7edfecbd4effa00a6d057418b2bf |
| institution | Kabale University |
| issn | 2151-3236 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Georgia Southern University |
| record_format | Article |
| series | Journal of Applied Marketing Theory |
| spelling | doaj-art-09dc7edfecbd4effa00a6d057418b2bf2025-01-08T16:15:33ZengGeorgia Southern UniversityJournal of Applied Marketing Theory2151-32362024-01-01112254210.20429/jamt.2024.110203The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial CultureAnton FenikErnest R. CadotteHelena F. AllmanOnly a few empirical studies examine the influence of organizational improvisation on firm performance. Further, more insight is needed regarding the coexistence of normative (i.e., planned) and descriptive (i.e., improvised) forms of decision-making. This paper contributes to the literature by filling these gaps. It investigates the moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance. It explores whether improvisational decision-making can improve firm performance beyond planning’s effect on firm outcomes. We employ decision theory and sensemaking literature in our conceptual model. We test our hypotheses with data from a cross-sectional managerial survey and a behavioral simulation involving a new product development context. The results reveal a positive moderating effect of entrepreneurial behaviors on the relationship between improvisation and firm performance and that organizational improvisation positively affects firm performance beyond the effect of formal planning.https://digitalcommons.georgiasouthern.edu/jamt/vol11/iss2/3/improvisationentrepreneurial behaviorsplanningfirm performancesimulationsurvey |
| spellingShingle | Anton Fenik Ernest R. Cadotte Helena F. Allman The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture Journal of Applied Marketing Theory improvisation entrepreneurial behaviors planning firm performance simulation survey |
| title | The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture |
| title_full | The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture |
| title_fullStr | The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture |
| title_full_unstemmed | The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture |
| title_short | The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture |
| title_sort | yin and yang of decision making strategic planning and improvisation in an entrepreneurial culture |
| topic | improvisation entrepreneurial behaviors planning firm performance simulation survey |
| url | https://digitalcommons.georgiasouthern.edu/jamt/vol11/iss2/3/ |
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