The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads

The level of success in tourism is gauged by several metrics; however, the most widely used is the level of tourist arrivals. However, this research answered the call for greater investigation of the impacts of qualitative factors and intangible cultural–heritage assets on destination performance. T...

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Main Authors: Hanugerah Kristiono Liestiandre, Alastair M. Morrison, Ni Nyoman Kerti Yasa, Tjok Gd Raka Sukawati, I. Putu Gde Sukaatmadja
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/5/4/62
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author Hanugerah Kristiono Liestiandre
Alastair M. Morrison
Ni Nyoman Kerti Yasa
Tjok Gd Raka Sukawati
I. Putu Gde Sukaatmadja
author_facet Hanugerah Kristiono Liestiandre
Alastair M. Morrison
Ni Nyoman Kerti Yasa
Tjok Gd Raka Sukawati
I. Putu Gde Sukaatmadja
author_sort Hanugerah Kristiono Liestiandre
collection DOAJ
description The level of success in tourism is gauged by several metrics; however, the most widely used is the level of tourist arrivals. However, this research answered the call for greater investigation of the impacts of qualitative factors and intangible cultural–heritage assets on destination performance. The primary research purpose was to analyze the effect of implementing a local well-being philosophy (Tri Hita Karana) on tourist revisit intentions for Bali and the mediation of destination quality and destination image. A research model was developed to examine the relationships among local wisdom (TKH), destination quality, destination image, and revisit intentions. Data were collected via a survey of 520 digital nomadic tourists and analyzed using SmartPLS 4. The results indicated that the implementation of THK positively and significantly affected revisit intentions, destination image, and destination quality. Destination image and destination quality had positive and significant effects on revisit intentions, and destination image and destination quality also significantly mediated the effect of THK implementation on revisit intentions. The findings suggested that implementing local wisdom values such as THK in the management of a destination makes visitors feel more favorably about the quality and image of the destination and they have the intention to revisit.
format Article
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institution Kabale University
issn 2673-5768
language English
publishDate 2024-11-01
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record_format Article
series Tourism and Hospitality
spelling doaj-art-09d3b23d2a134e2c8f5b93352df378fc2024-12-27T14:56:28ZengMDPI AGTourism and Hospitality2673-57682024-11-01541099112410.3390/tourhosp5040062The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital NomadsHanugerah Kristiono Liestiandre0Alastair M. Morrison1Ni Nyoman Kerti Yasa2Tjok Gd Raka Sukawati3I. Putu Gde Sukaatmadja4Department of Tourism, Bali Tourism Polytechnic, Bali 80363, IndonesiaSchool of Management and Marketing, Greenwich Business School, University of Greenwich, London SE10 9LS, UKFaculty of Economics and Business, Udayana University, Bali 80361, IndonesiaFaculty of Economics and Business, Udayana University, Bali 80361, IndonesiaFaculty of Economics and Business, Udayana University, Bali 80361, IndonesiaThe level of success in tourism is gauged by several metrics; however, the most widely used is the level of tourist arrivals. However, this research answered the call for greater investigation of the impacts of qualitative factors and intangible cultural–heritage assets on destination performance. The primary research purpose was to analyze the effect of implementing a local well-being philosophy (Tri Hita Karana) on tourist revisit intentions for Bali and the mediation of destination quality and destination image. A research model was developed to examine the relationships among local wisdom (TKH), destination quality, destination image, and revisit intentions. Data were collected via a survey of 520 digital nomadic tourists and analyzed using SmartPLS 4. The results indicated that the implementation of THK positively and significantly affected revisit intentions, destination image, and destination quality. Destination image and destination quality had positive and significant effects on revisit intentions, and destination image and destination quality also significantly mediated the effect of THK implementation on revisit intentions. The findings suggested that implementing local wisdom values such as THK in the management of a destination makes visitors feel more favorably about the quality and image of the destination and they have the intention to revisit.https://www.mdpi.com/2673-5768/5/4/62Tri Hita Karana (THK)destination qualitydestination imageintangible cultural–heritagerevisit intentionsTheory of Planned Behavior (TPB)
spellingShingle Hanugerah Kristiono Liestiandre
Alastair M. Morrison
Ni Nyoman Kerti Yasa
Tjok Gd Raka Sukawati
I. Putu Gde Sukaatmadja
The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads
Tourism and Hospitality
Tri Hita Karana (THK)
destination quality
destination image
intangible cultural–heritage
revisit intentions
Theory of Planned Behavior (TPB)
title The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads
title_full The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads
title_fullStr The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads
title_full_unstemmed The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads
title_short The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads
title_sort impact of a local well being philosophy on revisit intentions to bali among digital nomads
topic Tri Hita Karana (THK)
destination quality
destination image
intangible cultural–heritage
revisit intentions
Theory of Planned Behavior (TPB)
url https://www.mdpi.com/2673-5768/5/4/62
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