Constraints and sources of nonequilibrium: a case of radical market transformation in Brazil
Illycaffé entered Brazil in 1991 with the simple goal of finding high quality coffee and with a simple but revolutionary procurement strategy based on a) direct interaction with farmers and b) on an Award for the best coffee quality beans. The entry of Illycaffé unleashed a series of long-lasting co...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2010-01-01
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| Series: | Cultural Science |
| Online Access: | https://doi.org/10.5334/csci.27 |
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