An exploration of internal communication dimensions and transformational leadership to improve employee advocacy: a study based on an employee perspective in China’s broadcasting stations
IntroductionEmployee advocacy (EA) has become an essential organisational behaviour, remarkably reflecting its influence on companies’ internal and external perceptions. Notwithstanding its significance, limited research subsists on the drivers of EA, especially in non-Western backgrounds such as Ch...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1560270/full |
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