Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study

This paper examines and conceptualizes the economic aspect of young people's activities on the network, focusing on YouTube. We will present YouTube activity and explore how the young population active on the platform perceives it: Is the dominant element in this context play and self-expressio...

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Main Authors: Shlomit Feldman, Shulamit Almog
Format: Article
Language:English
Published: University of Bologna 2024-12-01
Series:Labour & Law Issues
Subjects:
Online Access:https://labourlaw.unibo.it/article/view/20889
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author Shlomit Feldman
Shulamit Almog
author_facet Shlomit Feldman
Shulamit Almog
author_sort Shlomit Feldman
collection DOAJ
description This paper examines and conceptualizes the economic aspect of young people's activities on the network, focusing on YouTube. We will present YouTube activity and explore how the young population active on the platform perceives it: Is the dominant element in this context play and self-expression for its own sake or generating financial gain? Or is it a hybrid form of activity that embodies both elements?  Are there distinct characteristics that define the play/labor of girls on YouTube and if so, are specific protections needed?  We will argue that, YouTubers' activities resemble a type of platform work that indeed involves an aspect of potential exploitation of minors, and has a gendered dimension – a situation that calls for reforming existing child labor norms to address it. We propose that two principles must be recognized to promote a solution. First, it is important to acknowledgee that YouTuber activity is not just leisure but also work, even when the participants are children and youth below the legal employment age. Second, since this is a form of work, children should not be excluded from participating in these platforms, but should be provided with fair employment conditions and wages. This two-staged recognition could not only address the economic exploitation of children and youth on platform work, but also untangle the connections these platforms create between the economic aspirations of girls and traditional gender norms.
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spelling doaj-art-096c07b503194c2f8b5ee25e722ad3d82025-01-10T09:58:04ZengUniversity of BolognaLabour & Law Issues2421-26952024-12-0110210612810.6092/issn.2421-2695/2088919261Child work on Platforms. General and Gendered Aspects of YouTubers as Case StudyShlomit Feldman0Shulamit Almog1University of Haifa, IsraelUniversity of Haifa, IsraelThis paper examines and conceptualizes the economic aspect of young people's activities on the network, focusing on YouTube. We will present YouTube activity and explore how the young population active on the platform perceives it: Is the dominant element in this context play and self-expression for its own sake or generating financial gain? Or is it a hybrid form of activity that embodies both elements?  Are there distinct characteristics that define the play/labor of girls on YouTube and if so, are specific protections needed?  We will argue that, YouTubers' activities resemble a type of platform work that indeed involves an aspect of potential exploitation of minors, and has a gendered dimension – a situation that calls for reforming existing child labor norms to address it. We propose that two principles must be recognized to promote a solution. First, it is important to acknowledgee that YouTuber activity is not just leisure but also work, even when the participants are children and youth below the legal employment age. Second, since this is a form of work, children should not be excluded from participating in these platforms, but should be provided with fair employment conditions and wages. This two-staged recognition could not only address the economic exploitation of children and youth on platform work, but also untangle the connections these platforms create between the economic aspirations of girls and traditional gender norms.https://labourlaw.unibo.it/article/view/20889gender stereotypesdigital platformyoutubechild workplatform work
spellingShingle Shlomit Feldman
Shulamit Almog
Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study
Labour & Law Issues
gender stereotypes
digital platform
youtube
child work
platform work
title Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study
title_full Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study
title_fullStr Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study
title_full_unstemmed Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study
title_short Child work on Platforms. General and Gendered Aspects of YouTubers as Case Study
title_sort child work on platforms general and gendered aspects of youtubers as case study
topic gender stereotypes
digital platform
youtube
child work
platform work
url https://labourlaw.unibo.it/article/view/20889
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