Major trends in a future South Africa and some implications for intercultural communication in marketing
It is now broadly accepted that long term shifts occur in the values that people hold which determine their behaviour. In the South African con text this process is being accelerated by the clash between Ideologies. It is argued that there is one megatrend in South Africa, namely Equality, which is...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2012 |
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