Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions

Artificial intelligence (AI) and big data analytics are transforming healthcare globally and in Jordan. This study investigates the effects of AI and big data analytics on healthcare outcomes in Jordanian healthcare institutions. A comprehensive model is proposed to understand the antecedents of hea...

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Main Authors: Rand Al-Dmour, Hani Al-Dmour, Eatedal Basheer Amin, Ahmed Al-Dmour
Format: Article
Language:English
Published: SAGE Publishing 2025-01-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076241311051
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author Rand Al-Dmour
Hani Al-Dmour
Eatedal Basheer Amin
Ahmed Al-Dmour
author_facet Rand Al-Dmour
Hani Al-Dmour
Eatedal Basheer Amin
Ahmed Al-Dmour
author_sort Rand Al-Dmour
collection DOAJ
description Artificial intelligence (AI) and big data analytics are transforming healthcare globally and in Jordan. This study investigates the effects of AI and big data analytics on healthcare outcomes in Jordanian healthcare institutions. A comprehensive model is proposed to understand the antecedents of healthcare outcomes, including the impact of perceived ease of use, perceived usefulness, and organizational capabilities. Data were collected from 400 structured questionnaires, with a final sample size of 288 respondents, and analyzed using partial least squares structural equation modeling. The findings reveal that AI technologies significantly improve diagnostic accuracy and treatment planning, while big data analytics enhances operational efficiency and patient care. However, the comparative influence of AI on different healthcare processes was less significant. Additionally, robust organizational capabilities effectively enhanced the adoption and impact of AI and big data analytics. The study highlights the mediating roles of perceived ease of use and usefulness in the relationship between technology adoption and healthcare outcomes. Understanding the interplay between AI, big data analytics, and healthcare delivery is crucial for policymakers, healthcare administrators, and technology developers to develop effective strategies that improve patient care and operational efficiency. This study recommends investing in user-friendly AI and big data analytics tools, enhancing organizational capabilities, and providing comprehensive training for healthcare professionals. Future research should extend this study to different cultural contexts to validate the findings and contribute further to the literature on AI and healthcare.
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spelling doaj-art-091ce63046554743b9274d0a49c976282025-01-07T10:04:12ZengSAGE PublishingDigital Health2055-20762025-01-011110.1177/20552076241311051Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutionsRand Al-Dmour0Hani Al-Dmour1Eatedal Basheer Amin2Ahmed Al-Dmour3 , Amman, Jordan , Amman, Jordan , Amman, Jordan , Amman, JordanArtificial intelligence (AI) and big data analytics are transforming healthcare globally and in Jordan. This study investigates the effects of AI and big data analytics on healthcare outcomes in Jordanian healthcare institutions. A comprehensive model is proposed to understand the antecedents of healthcare outcomes, including the impact of perceived ease of use, perceived usefulness, and organizational capabilities. Data were collected from 400 structured questionnaires, with a final sample size of 288 respondents, and analyzed using partial least squares structural equation modeling. The findings reveal that AI technologies significantly improve diagnostic accuracy and treatment planning, while big data analytics enhances operational efficiency and patient care. However, the comparative influence of AI on different healthcare processes was less significant. Additionally, robust organizational capabilities effectively enhanced the adoption and impact of AI and big data analytics. The study highlights the mediating roles of perceived ease of use and usefulness in the relationship between technology adoption and healthcare outcomes. Understanding the interplay between AI, big data analytics, and healthcare delivery is crucial for policymakers, healthcare administrators, and technology developers to develop effective strategies that improve patient care and operational efficiency. This study recommends investing in user-friendly AI and big data analytics tools, enhancing organizational capabilities, and providing comprehensive training for healthcare professionals. Future research should extend this study to different cultural contexts to validate the findings and contribute further to the literature on AI and healthcare.https://doi.org/10.1177/20552076241311051
spellingShingle Rand Al-Dmour
Hani Al-Dmour
Eatedal Basheer Amin
Ahmed Al-Dmour
Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions
Digital Health
title Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions
title_full Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions
title_fullStr Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions
title_full_unstemmed Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions
title_short Impact of AI and big data analytics on healthcare outcomes: An empirical study in Jordanian healthcare institutions
title_sort impact of ai and big data analytics on healthcare outcomes an empirical study in jordanian healthcare institutions
url https://doi.org/10.1177/20552076241311051
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AT eatedalbasheeramin impactofaiandbigdataanalyticsonhealthcareoutcomesanempiricalstudyinjordanianhealthcareinstitutions
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