Hubungan Celebrity Endorser Dengan Impulsive Buying Di Instagram Pada Gen Z Di Fakultas Psikologi Universitas Medan Area
Penelitian ini bertujuan untuk mengetahui hubungan antara Celebrity endorser dengan impulsive buying di instagram pada gen z di fakultas psikologi Universitas Medan Area. Sampel yang digunakan dalam penelitian ini sebanyak 72 mahasiswa. Dengan menggunakan teknik sempling purposive sampling. Metode y...
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| Main Authors: | Kerista Maulana Sembiring, Arif Fachrian |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Granada El-Fath
2024-05-01
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| Series: | Islamika Granada |
| Subjects: | |
| Online Access: | https://penelitimuda.com/index.php/IG/article/view/254 |
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