THE USE OF SYMBOLIC CONVERGENCE IN K-POP ALBUM MARKETING (MARKETING OF ‘ISTJ’ ALBUM AMONG NCTZEN)
There are many methods used in product marketing in the current digital communication era. One of them is by joining groups or online communities that are relevant to the product to be offered through active participation, making contributions, and building the reputation of the intended group. Effe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Jurusan Ilmu Komunikasi FISIP UNAND
2024-12-01
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| Series: | Jurnal Ranah Komunikasi |
| Subjects: | |
| Online Access: | http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/295 |
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