Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis
Tourism is one of the most significant sectors affected by the covid-19 pandemic. It has lost billions of dollars due to hotels, restaurants, and visit cancellation. The Indonesian Ministry of Tourism and Creative Economy uses social media to arouse people’s optimism to visit Indonesia in the post-...
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| Format: | Article |
| Language: | English |
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Universiti Malaya
2021-12-01
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| Series: | Journal of Modern Languages |
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| Online Access: | https://ajba.um.edu.my/index.php/JML/article/view/28539 |
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| author | Arina Isti'anah Shafira Rahmasari Stefanny Lauwren |
| author_facet | Arina Isti'anah Shafira Rahmasari Stefanny Lauwren |
| author_sort | Arina Isti'anah |
| collection | DOAJ |
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Tourism is one of the most significant sectors affected by the covid-19 pandemic. It has lost billions of dollars due to hotels, restaurants, and visit cancellation. The Indonesian Ministry of Tourism and Creative Economy uses social media to arouse people’s optimism to visit Indonesia in the post-pandemic era. One of the media used to promote tourism is through Instagram, which includes both visual and linguistic features in its uploads. By taking the data during October-November 2020 from Indonesia.travel Instagram account, this paper utilized Kress & Leeuwen’s multimodal discourse analysis model, particularly the interactive meanings of pictures through contact, distance, and point of view. This paper also analyzed the mood structures and transitivity patterns in the captions, including the phrase like “post-pandemic trip” to strengthen the analysis. It figured out that Instagram posts comprise Indonesian nature, cultural heritage, and traditional villages in declarative mood functioning as “offer”. This paper concluded that visual features are as pivotal as linguistic features to promote Indonesian tourism in the post-pandemic era.
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| format | Article |
| id | doaj-art-079c58e801bc484ba68245f9e304cfd9 |
| institution | Kabale University |
| issn | 1675-526X 2462-1986 |
| language | English |
| publishDate | 2021-12-01 |
| publisher | Universiti Malaya |
| record_format | Article |
| series | Journal of Modern Languages |
| spelling | doaj-art-079c58e801bc484ba68245f9e304cfd92024-12-05T18:58:34ZengUniversiti MalayaJournal of Modern Languages1675-526X2462-19862021-12-01312Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse AnalysisArina Isti'anah0Shafira Rahmasari1Stefanny Lauwren2Faculty of Letters, Sanata Dharma University, Yogyakarta 55281, IndonesiaFaculty of Letters, Sanata Dharma University, Yogyakarta 55281, IndonesiaFaculty of Letters, Sanata Dharma University, Yogyakarta 55281, Indonesia Tourism is one of the most significant sectors affected by the covid-19 pandemic. It has lost billions of dollars due to hotels, restaurants, and visit cancellation. The Indonesian Ministry of Tourism and Creative Economy uses social media to arouse people’s optimism to visit Indonesia in the post-pandemic era. One of the media used to promote tourism is through Instagram, which includes both visual and linguistic features in its uploads. By taking the data during October-November 2020 from Indonesia.travel Instagram account, this paper utilized Kress & Leeuwen’s multimodal discourse analysis model, particularly the interactive meanings of pictures through contact, distance, and point of view. This paper also analyzed the mood structures and transitivity patterns in the captions, including the phrase like “post-pandemic trip” to strengthen the analysis. It figured out that Instagram posts comprise Indonesian nature, cultural heritage, and traditional villages in declarative mood functioning as “offer”. This paper concluded that visual features are as pivotal as linguistic features to promote Indonesian tourism in the post-pandemic era. https://ajba.um.edu.my/index.php/JML/article/view/28539post-pandemictourismIndonesiaInstagrammultimodal |
| spellingShingle | Arina Isti'anah Shafira Rahmasari Stefanny Lauwren Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis Journal of Modern Languages post-pandemic tourism Indonesia multimodal |
| title | Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis |
| title_full | Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis |
| title_fullStr | Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis |
| title_full_unstemmed | Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis |
| title_short | Post-Pandemic Indonesian Tourism Promotion in Instagram: Multimodal Discourse Analysis |
| title_sort | post pandemic indonesian tourism promotion in instagram multimodal discourse analysis |
| topic | post-pandemic tourism Indonesia multimodal |
| url | https://ajba.um.edu.my/index.php/JML/article/view/28539 |
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