Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?
Purpose – We wanted to find out how infant multinationals originating from Poland enact opportunities in Sub-Saharan African (SSA) countries. Design/methodology/approach – We conducted a comparative case study of four Polish firms operating in SSA. Findings – We found that when entering SSA, studied...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-08-01
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| Series: | Central European Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-11-2023-0434/full/pdf |
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