Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?
Purpose – We wanted to find out how infant multinationals originating from Poland enact opportunities in Sub-Saharan African (SSA) countries. Design/methodology/approach – We conducted a comparative case study of four Polish firms operating in SSA. Findings – We found that when entering SSA, studied...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2024-08-01
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| Series: | Central European Management Journal |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-11-2023-0434/full/pdf |
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| author | Aleksandra Wąsowska Krzysztof Obłój |
| author_facet | Aleksandra Wąsowska Krzysztof Obłój |
| author_sort | Aleksandra Wąsowska |
| collection | DOAJ |
| description | Purpose – We wanted to find out how infant multinationals originating from Poland enact opportunities in Sub-Saharan African (SSA) countries. Design/methodology/approach – We conducted a comparative case study of four Polish firms operating in SSA. Findings – We found that when entering SSA, studied firms employed effectual decision-making logic. Thus, their internationalization was means-driven, serendipitous, partnership-oriented, based on the “affordable loss” principle and focused on shaping opportunities in SSA, rather than predicting, analyzing and planning any firm-specific assets or capabilities. Originality/value – We illuminated the nature of the means employed in effectual internationalization and the role of partners (“effectual stakeholders”) in this process. Thus, we contribute to a deeper understanding of how infant multinationals navigate extreme uncertainty in the emerging SSA markets. |
| format | Article |
| id | doaj-art-079c510b0c7c4e228e6649f9d50f8a1b |
| institution | Kabale University |
| issn | 2658-0845 2658-2430 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Central European Management Journal |
| spelling | doaj-art-079c510b0c7c4e228e6649f9d50f8a1b2024-11-15T13:49:04ZengEmerald PublishingCentral European Management Journal2658-08452658-24302024-08-0132345847410.1108/CEMJ-11-2023-0434Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?Aleksandra Wąsowska0Krzysztof Obłój1Faculty of Management, University of Warsaw, Warsaw, PolandKozminski University, Warsaw, PolandPurpose – We wanted to find out how infant multinationals originating from Poland enact opportunities in Sub-Saharan African (SSA) countries. Design/methodology/approach – We conducted a comparative case study of four Polish firms operating in SSA. Findings – We found that when entering SSA, studied firms employed effectual decision-making logic. Thus, their internationalization was means-driven, serendipitous, partnership-oriented, based on the “affordable loss” principle and focused on shaping opportunities in SSA, rather than predicting, analyzing and planning any firm-specific assets or capabilities. Originality/value – We illuminated the nature of the means employed in effectual internationalization and the role of partners (“effectual stakeholders”) in this process. Thus, we contribute to a deeper understanding of how infant multinationals navigate extreme uncertainty in the emerging SSA markets.https://www.emerald.com/insight/content/doi/10.1108/CEMJ-11-2023-0434/full/pdfMultinationalPolandSub-Saharan AfricaInternational opportunityEffectuationDecision-making logic |
| spellingShingle | Aleksandra Wąsowska Krzysztof Obłój Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa? Central European Management Journal Multinational Poland Sub-Saharan Africa International opportunity Effectuation Decision-making logic |
| title | Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa? |
| title_full | Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa? |
| title_fullStr | Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa? |
| title_full_unstemmed | Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa? |
| title_short | Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa? |
| title_sort | infant multinationals venturing into distant markets how do polish firms enact opportunities in sub saharan africa |
| topic | Multinational Poland Sub-Saharan Africa International opportunity Effectuation Decision-making logic |
| url | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-11-2023-0434/full/pdf |
| work_keys_str_mv | AT aleksandrawasowska infantmultinationalsventuringintodistantmarketshowdopolishfirmsenactopportunitiesinsubsaharanafrica AT krzysztofobłoj infantmultinationalsventuringintodistantmarketshowdopolishfirmsenactopportunitiesinsubsaharanafrica |