Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China

Objective Evidence-based smoking cessation treatments are underutilized by young adult smokers. This study explored young smokers’ experiences with a mobile-based smoking cessation program that included a Quit & Win contest at a university in Zhuhai, China, aiming to identify key engagement and...

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Main Authors: Xue Weng, Hongcui Yang, Chuyu Song, Jiayu Tu, Kefeng Liu, Man Ping Wang
Format: Article
Language:English
Published: SAGE Publishing 2025-01-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076241311055
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author Xue Weng
Hongcui Yang
Chuyu Song
Jiayu Tu
Kefeng Liu
Man Ping Wang
author_facet Xue Weng
Hongcui Yang
Chuyu Song
Jiayu Tu
Kefeng Liu
Man Ping Wang
author_sort Xue Weng
collection DOAJ
description Objective Evidence-based smoking cessation treatments are underutilized by young adult smokers. This study explored young smokers’ experiences with a mobile-based smoking cessation program that included a Quit & Win contest at a university in Zhuhai, China, aiming to identify key engagement and cessation mechanisms. Methods Twenty participants (aged 18–25 years) were selected through purposive sampling. Semistructured interviews explored participants’ experiences, motivations, and perceptions of the intervention. Thematic analysis was used to identify major themes from interview transcripts. Findings Two main themes emerged: (1) strategies for enhancing program engagement, including the influence of campus-wide smoke-free environments, the appeal of the Quit & Win contest, and the use of peer counselors for recruitment; and (2) strategies for supporting smoking cessation, emphasizing the importance of a multifaceted approach. This approach included financial incentives as a motivator for quitting, sustaining cessation efforts with online group support, and building a therapeutic alliance with cessation counselors. Conclusion Mobile-based interventions, combined with peer support, financial incentives, and campus-wide smoke-free activities, can effectively engage young adults in smoking cessation. Future interventions should implement comprehensive programs that incorporate these elements to address the unique challenges faced by this population.
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spelling doaj-art-0684cb9fded04fdbb497f35102f97cfa2025-01-07T08:04:18ZengSAGE PublishingDigital Health2055-20762025-01-011110.1177/20552076241311055Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in ChinaXue Weng0Hongcui Yang1Chuyu Song2Jiayu Tu3Kefeng Liu4Man Ping Wang5 Institute of Advanced Studies in Humanities and Social Sciences, , Zhuhai, China School of Sociology, , Beijing, China School of Sociology, , Beijing, China School of Sociology, , Beijing, China Pulmonary and Critical Care Medicine, , China School of Nursing, LKS Faculty of Medicine, , Hong Kong SAR, ChinaObjective Evidence-based smoking cessation treatments are underutilized by young adult smokers. This study explored young smokers’ experiences with a mobile-based smoking cessation program that included a Quit & Win contest at a university in Zhuhai, China, aiming to identify key engagement and cessation mechanisms. Methods Twenty participants (aged 18–25 years) were selected through purposive sampling. Semistructured interviews explored participants’ experiences, motivations, and perceptions of the intervention. Thematic analysis was used to identify major themes from interview transcripts. Findings Two main themes emerged: (1) strategies for enhancing program engagement, including the influence of campus-wide smoke-free environments, the appeal of the Quit & Win contest, and the use of peer counselors for recruitment; and (2) strategies for supporting smoking cessation, emphasizing the importance of a multifaceted approach. This approach included financial incentives as a motivator for quitting, sustaining cessation efforts with online group support, and building a therapeutic alliance with cessation counselors. Conclusion Mobile-based interventions, combined with peer support, financial incentives, and campus-wide smoke-free activities, can effectively engage young adults in smoking cessation. Future interventions should implement comprehensive programs that incorporate these elements to address the unique challenges faced by this population.https://doi.org/10.1177/20552076241311055
spellingShingle Xue Weng
Hongcui Yang
Chuyu Song
Jiayu Tu
Kefeng Liu
Man Ping Wang
Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China
Digital Health
title Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China
title_full Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China
title_fullStr Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China
title_full_unstemmed Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China
title_short Engaging and supporting young adults in smoking cessation: Insights from a mobile-based cessation program in China
title_sort engaging and supporting young adults in smoking cessation insights from a mobile based cessation program in china
url https://doi.org/10.1177/20552076241311055
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