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Drawing on a corpus of participative mobile applications made available by Rmn – Grand Palais to its visitors between 2012 and 2017, the author examines how the cultural institution has taken into account the “Instagram-ification” of its audiences and how this is reflected in various mechanisms (sce...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2019-04-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/10057 |
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| Summary: | Drawing on a corpus of participative mobile applications made available by Rmn – Grand Palais to its visitors between 2012 and 2017, the author examines how the cultural institution has taken into account the “Instagram-ification” of its audiences and how this is reflected in various mechanisms (scenography, signage, digital technology). He explores the ideological foundations of this idealized form of participation through visual creation and shows how it is strongly rooted in communications strategies. He provides a basis for further reflection on the double inducement to participate and create and reveals the role that photographic images play in these dynamics. |
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| ISSN: | 1189-3788 1920-7344 |