Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce

The current study aims to sociologically categorize the generations of the Pakistani workforce. For this purpose, similar to Schuman and Scott (1989)’s research methodology of identifying generations on the basis of their collective memories of formative events, the current study deploys a quantita...

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Main Authors: Aliya Ahmad Shaikh, Warda Najeeb Jamal, Syed Muhammad Javed Iqbal, Qurrat Ul Ain Najeeb Jamal
Format: Article
Language:English
Published: International Research Alliance for Sustainable Development - iRASD 2021-12-01
Series:iRASD Journal of Management
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Online Access:https://www.journals.internationalrasd.org/index.php/jom/article/view/549
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author Aliya Ahmad Shaikh
Warda Najeeb Jamal
Syed Muhammad Javed Iqbal
Qurrat Ul Ain Najeeb Jamal
author_facet Aliya Ahmad Shaikh
Warda Najeeb Jamal
Syed Muhammad Javed Iqbal
Qurrat Ul Ain Najeeb Jamal
author_sort Aliya Ahmad Shaikh
collection DOAJ
description The current study aims to sociologically categorize the generations of the Pakistani workforce. For this purpose, similar to Schuman and Scott (1989)’s research methodology of identifying generations on the basis of their collective memories of formative events, the current study deploys a quantitative research design. Particularly, this is done by incorporating the socio-economic, political, and technologically significant events (SPTSE) into a questionnaire survey. These events have already been identified as generational pointers of the three Pakistani generations by Shaikh, Jamal, and Iqbal (2021). The Chi-Square results of the current research verify that the Pakistani Baby Boomers (Born during 1942-1961), Pakistani Generation X (Born during 1962-1981), and Pakistani Millennials / Generation Y (Born during 1982-2001) differ in recollecting certain SPTSE which they encountered during their coming-of-age years. Hence, having lived a particular set of formative eras, their generational characteristics, particularly with regard to their attitudes, values, and behaviors, are influenced, which are different and unique from that of the Western generations. This way, the generational pointers serve as a basis for the classification of the three Pakistani generations, and so prove the Asian context-specific application of the theory of generations.
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publisher International Research Alliance for Sustainable Development - iRASD
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spelling doaj-art-01cc4a17edbf4b7f9d51301a37f929f12024-11-26T13:21:30ZengInternational Research Alliance for Sustainable Development - iRASDiRASD Journal of Management2709-84432709-84512021-12-013310.52131/jom.2021.0303.0053Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani WorkforceAliya Ahmad Shaikh0Warda Najeeb Jamal1Syed Muhammad Javed Iqbal 2Qurrat Ul Ain Najeeb Jamal 3The Islamia University of Bahawalpur, PakistanThe Islamia University of Bahawalpur, PakistanThe Islamia University of Bahawalpur, PakistanGovernment College Women University Faisalabad, Pakistan The current study aims to sociologically categorize the generations of the Pakistani workforce. For this purpose, similar to Schuman and Scott (1989)’s research methodology of identifying generations on the basis of their collective memories of formative events, the current study deploys a quantitative research design. Particularly, this is done by incorporating the socio-economic, political, and technologically significant events (SPTSE) into a questionnaire survey. These events have already been identified as generational pointers of the three Pakistani generations by Shaikh, Jamal, and Iqbal (2021). The Chi-Square results of the current research verify that the Pakistani Baby Boomers (Born during 1942-1961), Pakistani Generation X (Born during 1962-1981), and Pakistani Millennials / Generation Y (Born during 1982-2001) differ in recollecting certain SPTSE which they encountered during their coming-of-age years. Hence, having lived a particular set of formative eras, their generational characteristics, particularly with regard to their attitudes, values, and behaviors, are influenced, which are different and unique from that of the Western generations. This way, the generational pointers serve as a basis for the classification of the three Pakistani generations, and so prove the Asian context-specific application of the theory of generations. https://www.journals.internationalrasd.org/index.php/jom/article/view/549Collective memoriesGenerational pointersPakistani Baby Boomer GenerationPakistani Generation XPakistani Millennials/Generation Y
spellingShingle Aliya Ahmad Shaikh
Warda Najeeb Jamal
Syed Muhammad Javed Iqbal
Qurrat Ul Ain Najeeb Jamal
Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce
iRASD Journal of Management
Collective memories
Generational pointers
Pakistani Baby Boomer Generation
Pakistani Generation X
Pakistani Millennials/Generation Y
title Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce
title_full Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce
title_fullStr Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce
title_full_unstemmed Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce
title_short Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce
title_sort generational cohorts and their collective memories an empirical study to develop the generational profiling of the pakistani workforce
topic Collective memories
Generational pointers
Pakistani Baby Boomer Generation
Pakistani Generation X
Pakistani Millennials/Generation Y
url https://www.journals.internationalrasd.org/index.php/jom/article/view/549
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