BUILDING INTERNAL INNOVATION CAPACITY IN LARGE ENTERPRISES: A STRATEGIC IMPERATIVE

This paper explores the necessity for large enterprises to develop robust internal innovation capabilities as a strategic imperative for sustaining long-term competitiveness. While 83% of global companies prioritize innovation, only 3% demonstrate high innovation readiness, highlighting a gap betwee...

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Bibliographic Details
Main Author: Alexandra POPESCU-ZORICA
Format: Article
Language:English
Published: Bucharest University of Economic Studies 2025-03-01
Series:Business Excellence and Management
Subjects:
Online Access:https://beman.ase.ro/no151/6.pdf
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