МАНИПУЛЯТИВНАЯ КАРТИНА СОВРЕМЕННОЙ РЕКЛАМЫ: ЛИНГВИСТИЧЕСКИЙ АСПЕКТ
The author analyzes the ways of the language manipulation used in Russian advertising texts. The analysis shows that the basis for the manipulation is constituted by word play consisting in the usage of the lexemes or lexeme groups of particular connotations or existing in non-conventional collocati...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Adam Mickiewicz University in Poznań
2018-09-01
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| Series: | Studia Rossica Posnaniensia |
| Online Access: | https://pressto.amu.edu.pl/index.php/strp/article/view/14550 |
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