Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method

Analysis of consumer preference against handicraft paper from betel nut coir fiber (Areca catechu L.) by using Conjoint method

An analysis of consumer preferences to find out the characteristics of handicraft paper from betel nut fiber desired is necessary for this innovation. This study aimed to determine the attributes of handicraft paper that are most necessary for consumers. This study was conducted by using Conjoint me...

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Bibliographic Details
Main Authors: Ika Atsari Dewi, Muchammad Fanani, Panji Deoranto, Azimmatul Ihwah, Cesar Oliver Austria, Hendro Risdianto, Hendrix Yulis Setyawan, Susinggih Wijana, Lisman Suryanegara, Muhammad Syukur Sarfat
Format: Article
Language:English
Published: Universitas Brawijaya, Fakultas Teknologi Pertanian 2025-06-01
Series:Advances in Food Science, Sustainable Agriculture, and Agroindustrial Engineering
Subjects:
attribute
betel nut coir fiber
conjoint methods
consumer preference
handmade paper
Online Access:https://afssaae.ub.ac.id/index.php/afssaae/article/view/15596/305
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