Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe
Abstract Crowdfunding has become important in increasing financial support for the development of green technologies. Self-disclosed information significantly affects supporters’ decisions and is important for the success of green project funding. However, current studies still lack investigations i...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2024-11-01
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| Series: | Financial Innovation |
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| Online Access: | https://doi.org/10.1186/s40854-024-00666-8 |
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| _version_ | 1846158214625755136 |
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| author | Ziyi Yin Guowei Huang Rui Zhao Sen Wang Wen-Long Shang Chunjia Han Mu Yang |
| author_facet | Ziyi Yin Guowei Huang Rui Zhao Sen Wang Wen-Long Shang Chunjia Han Mu Yang |
| author_sort | Ziyi Yin |
| collection | DOAJ |
| description | Abstract Crowdfunding has become important in increasing financial support for the development of green technologies. Self-disclosed information significantly affects supporters’ decisions and is important for the success of green project funding. However, current studies still lack investigations into the impact of information disclosure on green crowdfunding performance. This research aims to fill this knowledge gap by exploring eight information disclosure-relevant factors in green crowdfunding performance. Applying machine learning techniques (e.g., Natural Language Processing and Computer Vision) and logistic regression, this study investigates 720 green crowdfunding campaigns on GoFundMe and empirically finds that the duration, length of campaign introductions, and length of the title influence fundraising outcomes. However, no evidence supports the impact of goal size, emotion of campaign introduction, or image content on funding success. This study clarifies the information disclosure-related data that green crowdfunding campaigns should consider and provides founders with a constructive guide to smoothly raise money for a green crowdfunding campaign. This study also contributes to data processing methods by providing future studies with an approach for transferring unstructured data to structured data. |
| format | Article |
| id | doaj-art-00185bc269244addb8664806afad5101 |
| institution | Kabale University |
| issn | 2199-4730 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Financial Innovation |
| spelling | doaj-art-00185bc269244addb8664806afad51012024-11-24T12:39:49ZengSpringerOpenFinancial Innovation2199-47302024-11-0110112310.1186/s40854-024-00666-8Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMeZiyi Yin0Guowei Huang1Rui Zhao2Sen Wang3Wen-Long Shang4Chunjia Han5Mu Yang6Management School, University of LiverpoolSchool of Computer Science, University of NottinghamDepartment of Geography, University College LondonSchool of Business, Operations and Strategy, University of GreenwichCollege of Metropolitan Transportation, Beijing Key Laboratory of Traffic Engineering, Beijing University of TechnologyDepartment of Management, Birkbeck, University of LondonDepartment of Management, Birkbeck, University of LondonAbstract Crowdfunding has become important in increasing financial support for the development of green technologies. Self-disclosed information significantly affects supporters’ decisions and is important for the success of green project funding. However, current studies still lack investigations into the impact of information disclosure on green crowdfunding performance. This research aims to fill this knowledge gap by exploring eight information disclosure-relevant factors in green crowdfunding performance. Applying machine learning techniques (e.g., Natural Language Processing and Computer Vision) and logistic regression, this study investigates 720 green crowdfunding campaigns on GoFundMe and empirically finds that the duration, length of campaign introductions, and length of the title influence fundraising outcomes. However, no evidence supports the impact of goal size, emotion of campaign introduction, or image content on funding success. This study clarifies the information disclosure-related data that green crowdfunding campaigns should consider and provides founders with a constructive guide to smoothly raise money for a green crowdfunding campaign. This study also contributes to data processing methods by providing future studies with an approach for transferring unstructured data to structured data.https://doi.org/10.1186/s40854-024-00666-8Green crowdfundingFunding successInformation disclosureSuccessful factors |
| spellingShingle | Ziyi Yin Guowei Huang Rui Zhao Sen Wang Wen-Long Shang Chunjia Han Mu Yang Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe Financial Innovation Green crowdfunding Funding success Information disclosure Successful factors |
| title | Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe |
| title_full | Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe |
| title_fullStr | Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe |
| title_full_unstemmed | Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe |
| title_short | Information disclosure and funding success of green crowdfunding campaigns: a study on GoFundMe |
| title_sort | information disclosure and funding success of green crowdfunding campaigns a study on gofundme |
| topic | Green crowdfunding Funding success Information disclosure Successful factors |
| url | https://doi.org/10.1186/s40854-024-00666-8 |
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