Business-to-business marketing: an African perspective : how to understand and succeed in business marketing in an emerging Africa /
"Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable...
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton :
Routledge,
2021.
|
| Edition: | 1. |
| Online Access: | View in OPAC |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
View in OPACEducation Library
| Call Number: |
658.804096 BUS |
|---|---|
| Copy | Available |
| Copy | Available |